Align Or Decline in 2023: Recession-Proofing Sales And Marketing
Coordination between sales and marketing is always important, but when the economy cools and businesses and their customers need to tighten their belts, it becomes absolutely critical.
Coordination between sales and marketing is always important, but when the economy cools and businesses and their customers need to tighten their belts, it becomes absolutely critical.
This is no time to underestimate the revenue implications for a single customer-facing decision. Here are questions all CEOs should be asking.
Companies can expand their reach by advertising on music streaming services and podcasts, but to be successful with younger listeners, they really have to be intentional.
In the end, the world will belong to those who don’t try to fight the trend but rather find new ways of creating value that will monetize it.
Historically not considered a ‘serious’ job, marketing gained gravitas during the pandemic—and a foothold on the path to the corner office.
A few indicators that what you’ve been doing isn’t working anymore.
Some people call the BANT method old-fashioned, but there’s a reason why it’s still a tried-and-true practice—it works.
Six ways to delight customers and maintain market share in the new world.
There’s nothing more important that customer retention in times like these. Customer experience expert Lior Arussy has six tips.
The fight against inflation has moved from a crisis to a lifestyle. Tips from pricing expert Adam Echter on what to do in the year ahead.
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1:00 - 5:00 pm
We are in a period of rapid change. Customer needs, technologies, competitors and internal capabilities require companies to review and update their strategies for the new realities. In this workshop, strategy experts Steve Rutan and Denise Harrison will show you a systematic approach to strategic planning to help you refine or redefine your business strategy and approach including:
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.